GoodPower

Branding and Site Design

This lean and mean mission to brand the environmental change advocacy group GoodPower was completed start to finish in less than six weeks, with a whirlwind web development sprint following over the next three.

Working with a swift spirit and a handful of internal stakeholders, our nimble creative cohort (featuring designer Gage Salzano) worked with executive leadership, creative leads, and campaign reps to carefully develop a brand that transcended political boundaries and stereotypes.

Despite the time crunch, our open communication style and focused sprints allowed for a surprisingly dynamic system, built to support illustration styles, repetitive design elements, sub brand animation, photography, and all-around striking brand building blocks that look great wheat-pasted across NYC as well as folded into direct-mail envelopes across the rural Midwest.