GoPro

Video Campaign

In this travel content campaign designed to key British audiences into the more casual uses of a GoPro camera (think creative lifestyles and cultural thrills rather than mountainbike ridge runs), my team showcased two top-draw destinations in Europe. A key piece of insight on the Lonely Planet partnerships creative team was knowing what destination content to align with a given brand’s mission. Sometimes it’s thematic (adventure sports for an outdoors brand), sometimes it’s brand legacy (think Coca-Cola in Atlanta). This time it was globetrotting travel aspirations, with an ear toward a couple of our brand’s most highly-trafficked destination pages. Narrowing down talent to two of our most engaging on-camera personalities, we set off to produce some rock-solid branded editorial. Our work included custom shoots in Lisbon and Dubrovnik as well as targeted custom display and native advertising.