When the RFP came in for a campaign for Budget Rent-a-Car looking to align with some truly in-depth investigations into some less-accessible parts of North America, I jumped at the chance to dig deep into some premium travel tales. With an agreeable partner in Budget, I was able to commission expansive stories from the best travel writers in the business about some of their most enviable trips throughout the continent. With the full resources of our design and development teams, we explored a custom look that utilized new parallax effects, full-bleed imagery, full-screen video loops and more to create an engrossing editorial experience.
By the time we published, I was able to showcase king-sized explorations of the Yukon territory, rugged wanders up Vancouver Island, nostalgic escapes along the Cape Cod shore, and freewheeling treks across Texas and the Southwest. We even ran a photo contest for Lonely Planet users’ own favorite “unexpected journeys”.
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