Samsung

Campaign Partnership

Headlining Lonely Planet’s first ever full-scale “Best in Travel” video sponsorship, Samsung signed on for a multi-pronged execution that included custom video shoots all over the world, as well as a bit of product placement for their new-at-the-time Watch. In addition to the above hero video, my team created video assets for multiple destinations, sponsorship materials across our homepage, custom photography on a Galaxy phone across digital properties, and ran a global photo competition that garnered over 60,000 entries.