SailPoint

Branding, Campaign Concept and Anthem Video

I served as Team Lead throughout a year’s worth of brand strategy with identity security leader SailPoint – directing a full rethink of how this legacy tech company connects with human individuality at the core of any complex enterprise system. 

Months of coordinated strategy work in collaboration with internal client teams (CMO, Marketing VP, Brand CD, Content) led my international creative team to deliver a refreshed brand, multiple global ad campaigns, sales event video and illustration, mascot creations, and web designs. Our team’s relaunch production work culminated with the brand anthem video shown here.